The pixel can also retarget actions taken on your site.
…like visits to particular pages, subscribing , adding to cart or starting the checkout sequence.
This means you can be even more specific with your retargeting – we have bars that retarget visitors to their Functions page with functions offers, and What’s on visitors are shown event promotions.
…and retarget what they DIDN’T visit – recover abandoned shopping carts by targeting the add to cart action that didn’t end at the checkout.